Accelerated Adoption
Adoption is a service. Not a URL.
Most utility portals stall under 15% adoption after a year. Fluvio runs the 90-day SMS, email, and QR campaign that gets residents into the portal — and shows you the curve, neighborhood by neighborhood.
We don't just launch. We drive adoption.
Other vendors hand you a URL and walk away. We run the outreach campaign.
Maplewood Water
SMS · (555) 228-8834
Mon 9:47 AM
Mon 9:48 AM
Resident Adoption
Last 60 days
By Neighborhood
Outreach Channel
SMS
91%
open rate
44%
open rate
QR code
52%
scan rate
CIS portal average: <15% in 12 months
The 90-day playbook we run for every pilot.
Disciplined, multi-channel, measured. Not a press release.
Week 1-2
Soft launch to early adopters
Target residents already on auto-pay or paperless billing. SMS + email combo. ~50-60% conversion in this segment seeds the next wave.
Week 3-6
Bill-insert + QR blitz
Giant QR code on every paper bill. The destination already shows the resident their account. ~40-55% scan rate when the CTA is specific.
Week 7-10
Neighborhood-targeted SMS
Adoption data by district drives the lagging-neighborhood campaign. Localized hooks. This is the wave that takes adoption from 20% to 35%.
Week 11-13
High-usage household push
Top 5% of consumption accounts get a personalized SMS about their usage. 60%+ conversion because it’s a service, not a marketing pitch.
The math that makes 90 days worth it.
Industry-cited benchmarks alongside our pilot targets. We update them as data lands.
90%+
SMS open rate
52%
QR scan rate (target)
35-40%
adoption after 90 days
<15%
industry baseline at 12 months
Five utilities. Locked-in launch pricing. Q3 2026.
We're onboarding our first five pilot utilities this quarter. Pilot partners get launch pricing locked in for life, direct access to the team building the platform, and a dedicated adoption campaign on us.
5
Pilot seats
30
Days to live
$0
Setup cost