Accelerated Adoption

Adoption is a service. Not a URL.

Most utility portals stall under 15% adoption after a year. Fluvio runs the 90-day SMS, email, and QR campaign that gets residents into the portal — and shows you the curve, neighborhood by neighborhood.

We don't just launch. We drive adoption.

Other vendors hand you a URL and walk away. We run the outreach campaign.

2:47
●●●●100%
MW

Maplewood Water

SMS · (555) 228-8834

Maplewood Water: Your new portal is ready! Activate here: mwd.fluvio.app/start

Mon 9:47 AM

Activated ✓

Mon 9:48 AM

Thanks for signing up, Jane! You’ll get monthly usage summaries and instant leak alerts.
⚠️ Possible leak detected at 142 Maple Ave. 47 gal/hr continuous flow. Tap to view: mwd.fluvio.app/a/8472
Text Message
admin.getfluvio.com/adoption

Resident Adoption

37%of 4,240 residents
+14% vs last month

Last 60 days

Wk1Wk2Wk3Wk4Wk5Wk6Wk7Wk8

By Neighborhood

North District
48%
Downtown
36%
Southside
27%

Outreach Channel

SMS

91%

open rate

Email

44%

open rate

QR code

52%

scan rate

CIS portal average: <15% in 12 months

SMS outreach
Email cadences
QR code campaigns
Adoption tracking

The 90-day playbook we run for every pilot.

Disciplined, multi-channel, measured. Not a press release.

Week 1-2

Soft launch to early adopters

Target residents already on auto-pay or paperless billing. SMS + email combo. ~50-60% conversion in this segment seeds the next wave.

Week 3-6

Bill-insert + QR blitz

Giant QR code on every paper bill. The destination already shows the resident their account. ~40-55% scan rate when the CTA is specific.

Week 7-10

Neighborhood-targeted SMS

Adoption data by district drives the lagging-neighborhood campaign. Localized hooks. This is the wave that takes adoption from 20% to 35%.

Week 11-13

High-usage household push

Top 5% of consumption accounts get a personalized SMS about their usage. 60%+ conversion because it’s a service, not a marketing pitch.

The math that makes 90 days worth it.

Industry-cited benchmarks alongside our pilot targets. We update them as data lands.

90%+

SMS open rate

52%

QR scan rate (target)

35-40%

adoption after 90 days

<15%

industry baseline at 12 months

Pilot enrollment open

Five utilities. Locked-in launch pricing. Enrolling now.

We're onboarding our first five pilot utilities. Pilot partners get launch pricing locked in for life, direct access to the team building the platform, and hands-on migration off whatever they're running today.

5

Pilot seats

Weeks

To go live

Credited

Implementation

Reserve a pilot seat

Book a 30-minute walkthrough.

We'll show you the platform on your AMI vendor, run the ROI math for your utility, and answer everything you ask.

We'll reply within one business day. No sales pressure.